Your Radio and Television Ad Schedules are Quite Likely to Waste Money and Not Deliver
In my state, your hair is cut by a licensed professional, but no license or proof of competency is required to schedule your radio and television advertising. It is standard industry practice for broadcast outlets to hire people without training or experience and have them proposing advertising s…
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Posted by Admin on January 10th, 2009 filed in Scheduling | Comment now »
How to Set Appointments
The Importance of setting appointments is crucial to running a business. They are the key to a successful business.
When making appointments try to make your call between one and two minutes maximum. Practice keeping your calls to this time scale, any longer and you could be drawn into a fu…
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Posted by Admin on January 9th, 2009 filed in Appointment | Comment now »
Doomed Before You Dial
Several weeks ago, I conducted a “Mastering the Cold Call” seminar for the Printing Industries of Connecticut and Western Massachusetts. At the end of the seminar, a participant came up to me and said, “Thank you! I learned so much! I learned ‘Don’t Take No for an Answer.’” Another partici…
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Posted by Admin on January 8th, 2009 filed in Appointment | Comment now »