Your Radio and Television Ad Schedules are Quite Likely to Waste Money and Not Deliver

In my state, your hair is cut by a licensed professional, but no license or proof of competency is required to schedule your radio and television advertising. It is standard industry practice for broadcast outlets to hire people without training or experience and have them proposing advertising s…

Continue Reading

How to Set Appointments

The Importance of setting appointments is crucial to running a business. They are the key to a successful business.

When making appointments try to make your call between one and two minutes maximum. Practice keeping your calls to this time scale, any longer and you could be drawn into a fu…

Continue Reading

Doomed Before You Dial

Several weeks ago, I conducted a “Mastering the Cold Call” seminar for the Printing Industries of Connecticut and Western Massachusetts. At the end of the seminar, a participant came up to me and said, “Thank you! I learned so much! I learned ‘Don’t Take No for an Answer.’” Another partici…

Continue Reading
 
Close
E-mail It